FacebookTwitter

Stupid Internet Marketing

By on Aug 17, 2013 in Online Marketing |

You have probably heard business owners complaining that their Internet marketing strategy is just not working. When you ask them what exactly their Internet marketing strategies are, they all tell you a similar story. It’s easy to realize that when Internet marketing SEO is concerned, people are making a lot of stupid mistakes. Here are five common mistakes that people make when promoting their websites. The first stupid Internet marketing strategy mistake that people make is to trust their Internet marketing consultant fully. Sure, in any business relationship, you are going to have to have trust. But you don’t want to trust them so much that you forget about what they said they were going to do and when they said they were going to do it. If, after signing the contract, your Internet marketing consultant puts his feet up and starts relaxing, it may be time to find a new Internet marketing strategy. Another stupid mistake people make is when they think that Internet marketing SEO is going to solve all of their advertising problems. Sure, Internet marketing is important, but forgetting about more traditional means of advertising for your business is going to keep some people from learning about your business. If you are selling spare computer parts, you may just want to stick to Internet marketing, but if you are selling household clothes, clothing or pizzas, you want to make sure to look into other forms of advertising as well. The third stupid Internet marketing strategy mistake that people make is to not keep proper records. When starting an advertising campaign, you need to have a baseline – knowing how many customers you are already bringing in, how much profit you are making and so on. If you don’t know these numbers before you start the campaign, how will you know that your Internet marketing strategy is working? One really stupid mistake is to put your Internet marketing strategy in place before your website is completed. Sure, good Internet marketing strategies are going to get people to come to your site, but if they come to a site that is still under construction, they are not likely to bookmark it and they are not going to come back. Make sure that you have a high quality website and product before starting your marketing. The fifth stupid mistake is to not have an Internet marketing strategy. Even if you are a company that has just started out, you need one. If you are not on the Internet, you are definitely missing a huge percentage of customers. If you can’t describe what your Internet marketing strategy is, you’re also going to get scammed (or at the very least it will do nothing for your business). You should be able to explain what is going on with your business and what your advertising goals are. If you are a new business owner, you’re probably excited about the whole process of getting people to come to your site and buy your product. Internet marketing strategy can be complex, and people make a lot of mistakes. The key to a good campaign is understanding how to get the most for what you are...

Business to Business Marketing Is a Different Animal

By on Aug 14, 2013 in Marketing |

Marketing to other marketers to make it easier to make money is great but many of the buyers never use the products and just try to pawn them off on other marketers. So you wind up with all these people selling scripts, programs, eBooks, and more to other online marketers and they profess how great they are without ever using them. They are just trying to make a buck as an affiliate of someone else’s idea. I am all for new marketing ideas especially the ones that automate tedious tasks. I love submitting articles and use an auto submitter. RSS feeds provide news to my sites. Automatically creating links to Clickbank items based on keywords in my blogs is a godsend. But, to me, if people don’t use these products and just pimp them to others, they are missing out on the long term benefits for a quick buck. I admit that I have done this in the past and may do it again in the future – but – I only sell products that I actually use and approve. That way I can actually vouch for them since I have used them and can speak from personal experience. Personally, I prefer to market to the average Internet Joe. I market to people who are looking for a deal on a credit card (and I use a super script to keep my site current). I recommend hotels in Thailand and can speak from first-hand experience (by mario sauro). I post links to hotels in Thailand forums and also have 6 Thai affiliate hotel sites. I also write articles about Thailand and list my hotel affiliate links in the author’s resource box. These are pretty easy to write since I have been traveling to Thailand for over 30 years. I also write the occasional marketing or credit article to get some traffic to those sites. I have about 10 article sites and advertise on those sites that others submit their articles to. I would rather make a few bucks marketing a product to people who are actually going to use it instead of marketing to someone who is only going to try to sell it to someone else. All of this is just my personal opinion. There is nothing morally wrong or illegal of marketing to marketers. I use many of the items that are up for sale, especially those that make my life a little bit easier. The one thing that I do object to is the folks that market to others and make false or misleading statements indicating that they use the product and how wonderful it is when they have never used it and just want to make a buck. Anyhow, keep coming up with all those great products that marketers can use to make our lives easier. Just market them...

Cloud Infrastructure And Services EMC Certification Exams

By on Aug 14, 2013 in Marketing, Online Marketing |

Cloud computing is the way of the future and of the present, so if you want to get a job in the IT world, the right cloud computing credentials could be your way in. The EMC E20-002 Cloud Infrastructure And Services Exam is an excellent option when you are seeking cloud computing credentials. Take a closer look at what this exam covers to see if it might be the right certification for your career goals. What Topics Will Be Covered On The EMC E20-002 Exam? The main topics that you can expect to see reflected in the questions on this exam are cloud primer, journey to the cloud, classic data center, virtualized data center, and cloud management and services. Each one of these main topics has several subtopics included within it to give you more direction, but the main topics give you a pretty good idea of what you can expect the questions on this exam to be like. Study Methods For EMC Certification Exams There are many routes you can take to prepare for EMC Certification Exams, and it is advised that you draw from more than one source. For example, EMC provides practice tests, so you would be smart to take advantage of these tools. You can also find comprehensive exam review materials at TestsForge to ensure that you review all the information that you might find on the exam. Exams such as this one are no cake walk, so you need to put in some serious effort if you want to walk away with a certification. You’ll be glad that you...

Developing an Online Marketing Plan

By on Aug 5, 2013 in Online Marketing |

Within this article on creating marketing for an online business, we will look at how you can go about successfully marketing your online business. Each business is different and the type of marketing that it will do online so you want to find some way test enough from their competition. This is a general rule no matter what type of business you are possibly looking into, whether it be retail or online. One of the great ways that can work in creating marketing for an online business can actually be run from your website. Develop a forum or discussion board on which different topics of importance to your customers are listed. People will want to come back again and again to read what others have to say and this provides you with some great repeat traffic. This can help your natural search engine traffic in getting your page is indexed as well as provide some back link opportunities, which will help in marketing your online business. Within your forum, you are able to create marketing of some sort because it is your website. When these customers are ready to buy, they will think of buying from you first because of the connection between your website and them. Within this way, you have created a win-win situation for both parties. You will have developed a stable base of customers while also giving yourself the opportunity to grow your business due to the opportunities listed such as back links, search engine traffic, and being more heavily indexed. Another good way to help in creating marketing for an online business is to give away free products. You can advertise your free giveaways in many of the freebie forums that can be found around the Internet. There is great traffic to these websites and if you are able to divert some of this to your website, you will be much the better for it. If you are using free giveaways, make sure that you are receiving something in return such as the person’s e-mail address because they have signed up for your newsletter. When you are using giveaways as a form of advertising, you’ll want to make sure that you are able to get some sort of return on your investment so keep this in mind when posting to the freebie forums. The final way in which we’ll look at creating marketing for an online business is to write good sales copy. This is going to be one of the simplest methods for you will quite possibly the most effective because my improving what is written on your website, you will be able to convert more of your traffic and this will have a direct impact on your bottom line. Each of these three ways of creating marketing for an online business can be very effective. By taking the time to improve your website, you will find that this will have the greatest impact upon your bottom line of running a website and an Internet business. If your website does not run effectively and draw customers in, then going out and working on bringing traffic in is a lost...

There Is More Than One Way to Earn Affiliate Income

By on Jul 29, 2013 in Affiliate Marketing |

Have you ever heard or read the phrase “multiple streams of income” before? Do you know what this phrase means? For many businessmen, creating multiple streams of income online or offline is one way of securing themselves as well as their businesses in the future. They also believe that it can also save them from the so-called famine effect in the business industry. Once you are engaged in affiliate marketing business, it is advisable if you have multiple streams of affiliate marketing income so that if one of those income streams vanished, it will not upset you the way losing your sole stream would. If you depend on just one source of income and this single stream has been downsized or has lain off, you’ll surely find yourself bankrupted and hopeless. Try to ask the most successful online entrepreneurs, and you’ll discover that they have established multiple streams of online income. There is a businessman that said and attested that the very first step you must take in creating multiple streams of income is to assess or evaluate your resources. Start by assessing yourself first. Jot down your answers to the following questions: What are the talents, abilities, strength and gears that you possess? Are you gifted with excellent and creative writing skills? Can you do well at sales? Are you good in communicating with people? Are you born with an artistic skill or unique ability that other people don’t have? Through this, you can determine the kind of business where can possibly excel. Next, look around and write down you assets and physical resources such as computer, color printer, scanner, digital camera, cell phone, CD or DVD burner. Write these all down because it can be used as a resource. Consider also your friends and family (by mario sauro). Find out what do they possess that you have access to. Remember that no man is an island. You can use the talents, abilities, knowledge and resources of everyone you know. That’s basically the initial step if you want to create multiple income streams. But if you’re already a webmaster or a site owner, you definitely have an edge. Why don’t you join affiliate marketing business to help you gain extra income out of your own website? Being involved in affiliate marketing is one of the most desirable ways to make multiple sources of income. It is because affiliate marketing programs come in various shapes and forms. There are a large number of affiliate marketing programs that you can sign on with and start gaining bucks right away. In affiliate marketing, you can make money by promoting and reselling your affiliate products and by recruiting new affiliates. What’s good about this is that you can find widest array of training materials that can enhance your marketing abilities. In affiliate marketing, you can be sure that there are genuine products to promote and sell and there is real income to make. Either part time or full time, being an affiliate marketer is an excellent way to create multiple income streams by means of promoting products and services from web merchants. Here, you can get affiliate commission without investing big bucks in making your own product and without worrying about book keeping, customer support and ecommerce. All you have to do is to promote and resell the products and services in your site and pass on potential customer’s the merchant’s site. In affiliate marketing, it is advisable to promote more merchants in your site so that your visitors will have variety of destinations to choose from. Using multiple merchants in the same site or niche means only one thing – you have multiple streams of affiliate income. There is absolutely nothing wrong with this business strategy because this is one of the best ways to protect your business and expanding your horizons. Through this, you can be assured that you won’t experience crisis if ever one of your web merchants closed his/her program. However, you should choose only those affiliate programs that interest you so that you can effectively advertise and promote them. Don’t ever be tempted into signing up for numerous affiliate programs in the hope that one of them will bring income. Select wisely and don’t be engaged in selling products you know nothing about. Go with the stuff that jives with your enthusiasm; your passion can capture your client by the nose and guide him/her to your affiliate link. You should also work hard to make your multiple streams of income more stable. You can do this by embracing some strategies and tactics and by developing within yourself, some traits that can help you become successful in any kind of business such as patience, persistence and thirst for knowledge. Lastly, just remember the adage that says “Don’t put all your eggs in one basket.” So that if one of them is lost, you can still have some to make omelets. And what do these eggs have to do with multiple streams of affiliate income? Well, it goes without saying that the more streams of income you possess, the bigger and better your money lake...

Marketing Gobbledygook

By on Jul 11, 2013 in Marketing |

In all forms of business, and even hobbies, the people who have been involved in a particular activity will start to use jargon. When someone new comes along this jargon can be very offputting, making them feel like an outsider, and may result in somebody being put off completely. When your business depends on people as customers, then you need to be careful you don’t leave them outside with jargon. It recently came to my attention that online marketing has more than its share of jargon for the newbie to learn. As marketing is all about getting and keeping new customers, I could see we online marketers have an image problem. The online marketing jargon was pointed out to me vividly by a colleague who was interested in working online, and asked for an explanation. He stopped me mid sentence with the words “speak English geek boy” that was my wake up call. Now the light is on, I decided to write this short guide to online marketing jargon, to help anyone on the outside of the internet marketing circle get on the inside much quicker. 1) Online Marketing, is selling any product or service on the internet or world wide web. Marketing is just the act of selling something, selling on the web costs less than having a real world, bricks and mortar business. It’s this low cost of entry which is attractive in starting your own online business. 2) Joint Ventures, a joint venture is a partnership. Simply put 2 or more people work together to increase their sales, or to complete a product or service. Sometimes shortened to JV, joint ventures are often very profitable. 3) Subscriber List, this is sometimes known as an email list, or an ezine list (ezine is short for electronic magazine), and is a list of people who have given permission for the marketer to send them emails which may contain adverts. This is also known as an opt-in list, because subscribers opt in to receive the emails. This prevents people complaining that an email is spam because there will be a record of them signing up and agreeing to receive the emails, another snippet of jargon is double opt-in, which just means after filling in a form, the potential subscriber will receive an email asking them to verify that they agree to accept future emails before they are actually added to the email list to receive them. 4) Viral Marketing, this little phrase is used to describe a way of increasing your business, or websites reach, by using a “viral technique”. In real life a virus spreads out by people contacting one another, and computer viruses are spread by contacting other computers. Some clever people realised they could use the power of people sending each other information, and watch information about their own business being spread in the same way as a virus. Giving away a free gift, which contains a link to your business, and allowing others to give it away too will work like a virus spreading the word to others as people send it on to their friends, as long as your freebie was something people would give away in the first place. 5) Niche Marketing, this is the act of selling to a particular group of people. There are lots of untapped niches (small groups interested in a specific subject) who are willing to pay for information. Online it’s eay to target these small markets by monitoring search engine results, and finding a specific word or phrase which is being searched for but not near the top of the list of popular searches. An example of a niche market is poodle owners, they are dog owners, but will specifically search for information about poodles. These markets can be profitable because they are not targeted directly by many people so if you have a product tailored to a niche market you have little or no competition. 6) EBook, although getting more popular this still causes some confusion, an ebook is an electronic book, it can be a .pdf file, plain text file or an executable file (one which is actually a self contained program to run on your computer). Ebooks sell well online, as there is no shipping, and delivery is instant. 7) MLM, is the initials of one of the least understood, and most maligned of business models, Multi Level Marketing. Sometimes known as network marketing or referral marketing, mlm is an ideal business model for online marketers, because of the ease of getting out the message about a new business, and the low cost of advertising online. The problem with mlm is that it is also easy to mistake a pyramid scheme (also called a ponzi) for an mlm opportunity, and many unscrupulous people will sell pyramid schemes as an mlm opportunity. The difference is that a genuine Mutli Level Marketing scheme has a worthwhile product which you are selling, and money is made by referring other sellers of the product whose sales generate you a commission. Pyramid schemes will usually have a worthless product or no product at all, and pays people from new members joining. I hope that, if you are a newbie to online marketing, these short explanations will help you understand some of the things the seasoned online marketer says and writes, and if you’re a seasoned marketer you will try...

Affiliate Marketing Scams, and How to Spot Them

By on Jun 22, 2013 in Affiliate Marketing |

Many of us are upset and frustrated with our current jobs. The low pay and sense of being undervalued drive many of us to dream of our own businesses. However, the costs combines with the risk factors stops most of us in our tracks. Affiliate marketing is a way for people to work for themselves with no risk. There is no cost to you and you’re paid on performance. However, today one has to be careful. There are plenty of scammers and con artists out there that are more than happy to take you money and hard work off of you. Unfortunately, affiliate marketing is not immune to these scammers. Daily, people are taken in by promises of big money with relatively little effort. In this article we will teach you some of the signs to look for and tell you how to spot a scam. When you join an affiliate marketing scheme, you either going to sell a product or a service. With products, you usually have a choice and range to sell. How you decide to do this is largely up to you. You could also sell a service. Web page designs as well as increasing sales and internet traffic are all examples of services offered by affiliate marketing programs. How many times have you seen as ad on the internet promising huge earnings? Things like “Earn 1000$ a day” or Join our program now and become a millionaire. If your look closely at these ads they are not actually selling anything. Any company that is just selling the opportunity to make money is likely a scam. True, some affiliate marketing companies will have attention grabbing headlines like the ones mentioned above. However, if you go on to read the ad and information, there will likely be a detailed description of what they company sells. They will also have a disclaimer and terms and conditions listed. These companies that offer, the opportunity to make money are likely pyramid schemes. The only people paying money in are the ones actually joining. There is no income being created, just money being passed from person to person. Not only are these scams and you’ll loose what you invested, they are also illegal and you can face prosecution. Another thing to watch out for is no free participation. If you have to pay to join then you may have stumbled upon a scam or what is known as a multilevel marketing program. Multi-level marketing programs are completely legal and some people make good livings out of them. However, if you’re not successful you may end up purchasing a bunch of products that you cannot sell. True affiliate programs are free. That is part of their attraction. There are no costs to you and they should also be risk free. Any Affiliate marketing programs that demands your money is not an affiliate program. You should ask yourself why they are misrepresenting themselves this way if they are legitimate. Many of us dream of being our own bosses. We would love to be able to take control of our lives and careers. The attraction of answering only to you combined with setting your own working hours and committing what your choose bring loads of people into the affiliate marketing schemes. Affilaite marketing can be an excellent way for a highly motivated, creative person to make an excellent living. There are some wonderful programs out there just waiting to be joined. However, for every great program there is likely one that is fraudulent. Con artists operate in many areas and unfortunate affiliate marketing is not immune. Before joining, check to see what the company is selling. If they are not selling goods or services then they are likely an illegal pyramid scheme. If they require your own money to get started then they are what are known as a multi level marketing program. Affiliate marketing can be a great opportunity but you need to do your...

Online Marketing Is Not What it Seems to Be

By on Jun 19, 2013 in Online Marketing |

Ask yourself right now if you are making the kind of money you at least think you deserve by marketing on the Internet. Do you believe submitting Internet marketing articles have not worked for you an inch? Have you started to believe that joint venture partnerships are just for the rigid gurus? Better yet, do you now believe it is not for you? Think again. The number one reason many online marketers are failing to live-up to their expectations or to their approval standards is because in many of us, focus and goals are two words not continually mentioned every day. How many times have you been let to believe that success and making thousands of dollars a month on the Internet comes with some outrageous talent? You may think that talent is one of the factors that separate you from many other Internet marketing millionaires. Guess what? I did the research and by surprise, there is no proof of talent without practice. Without what many of us call deliberate practice, there is no way you can achieve greatness in a certain niche, sport or in other activity without practice. Study the life of Michael Jordan and better yet, study the life of the many already public sports and business celebrities, like Tiger Woods. If you compare Tiger Woods and Michael Jordan, these guys had exceptional talent because they practice and started in a very early age. Michael Jordan before he was 10 years old, and Mr. Tiger Woods, he started playing with a golf club when he was just 4 years old. No wonder, right? Can you achieve success in Internet marketing if you are instructed as a little kid to work and do kinder garden duties on your PC? Perhaps starting to understand the keyboard and the broad uses of the PC today in the 21st century can be the difference. What are the possibilities of success if you are born between 4-12 years of age already interested in making money and 20 years later you are still interested in keeping money coming in from the Internet? Would you have great chances of being financially successful with all that experience? There are greater opportunities as a fact. Would you be marketing an Internet marketing article and sharing us with your story? Or would you be working in the local K-Mart 8 hours a day at $5.25 an hour? I think the first one. So what are the reasons people fail in business? There are many, however, there are three important ones that will always ring the bell today or overtime. They are Passion, Goals and Practice. If you do not practice what you are doing, whether it is selling private label resell rights or publishing Internet marketing articles to expose your bargains and specials- how can you expect to find how good have you become on your field and industry? An important point to always have in mind is that success never comes to you, you go look for success. I do not think 99.99% of lottery weekly players can confirm that for sure! If you do not find your passionate business, you will run out of enthusiasm and desire for keeping your business income sources afloat- go for a niche that you love working on. With goals, everything that you write makes much difference than what you do not write- the tension on getting things done is quite different, always write your goals. Then surely, practice your business skills whether they are private label resell rights or publishing Internet marketing articles, it all comes to deliberate practice for achieving greatness in...