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Tips for making your video go viral

By on Nov 25, 2014 in Marketing |

It’s not every day that you showcase the worst dancing skills in the world and end up becoming a star. In case you didn’t guess yet the protagonists here are Psy and his forgettable yet enjoyable Gagnam style. That’s what viral videos do to you, it has the power to make someone a star over the night and make the same star bite the dust the very next day. And one of the most puzzling things for the current human species would be: How can we make a viral video? Well, viral videos can be as simple as the domino effect but being the one to initiate the fall isn’t a cake walk. It might look like an accident, but trust me it isn’t. There are certain things that need to be done to keep your chances of going viral intact so, if there is some book around the table, keep it aside because bookmarking the page would do swell. Size does matter Size might not matter elsewhere, but when it comes to viral videos, it really matters. No one is going to sit and watch a ten minute video and then share it with everyone unless it is the leaked footage of some big budget film. Since our video is not that big, the best thing to do will be to keep it short and sweet, so someone doesn’t have to spend a lot of time to get awed by the video. Spare the weekends, attack the bore days If you have the idea that releasing a video on weekend would work out like a miracle, immediately scratch that because it doesn’t. It’s not in the weekend that people watch videos and read news, it’s during their work, yes, and you heard me right, DURING THEIR WORK. A majority of the people wants to spend their weekend relaxing while the pain of going over news feed comes around during the week days. So, Monday and Tuesday, which are the epitome of boredom, would be ideal days to get your video online. Promote, promote and promote If you just upload your video and just sit idle in your couch eating some chips, the video is not going to be viral. There is a hell lot of promotion that needs to be done for that and it’s you who have to get the job done. Share it everywhere without making it look like a spam and the more you share, the more attention you get and that’s best for business.  Tell a story Even if you don’t keep up with the last three points, this one needs to be met at any cost. If you make a one-minute video without no story, you are not going to get any shares. The whole idea of sharing is to tell stories to each other and if you don’t have a story to tell, the viewers wouldn’t be interested in coming back and giving the video another look. You might not be able to tell a story like Christopher Nolan or Martin Scorsese, but deliver the goods when it is needed the most no matter how bad it is. Author Bio: The author is a Social Media Marketer and a freelancer in...

Video Marketing With YouTube

By on Feb 10, 2014 in Marketing |

You may have heard of YouTube and how it can help you in your business endeavors. Read on and find out how and why. This article discusses YouTube and how it can help you market your business through the internet. The recent purchase of YouTube by Google was big news. Yet, people seem not to be surprised by Google’s move. After all, YouTube is a very promising video blogging site that is inviting more and more viewers by the minute. In the following years, YouTube definitely promises to attract more and more people and thereby become even more attractive to internet marketers and online businessmen. You may know by now that YouTube is not only for personal, casual and out-of-this-world videos anymore. The business industry has found a new business partner in the internet and specifically in online video blogging. Do you want to get the word out about your business online? Here’s how you can do it through YouTube and other video blogging sites like it. Getting Into the Tube 1 Prepare you business plan and identify your target market. In your business plan, you must set out your objectives or what you wish to accomplish through YouTube. You may set a particular number of people becoming your subscribers in a day as your internet marketing objective. It can also be the number of people following the link to your home page and becoming your customers. It can also take the form of the number of people who reposts your video in their own blogs. It is important to set out a plan (objectives and the way to achieve them) so you will always be clear on what constitutes internet marketing success and how you can attain this success. It is also important to identify your target market before launching an internet marketing campaign so you can be sure that YouTube is the site for you. YouTube has been mostly for teenagers and the younger set, but this is rapidly changing and young professionals and middle-age people have now found their way to YouTube. If your products or services have a wide market base, then you can definitely use YouTube. 2. Accustom yourself with video making. It is important that you know the technology behind video blogging so you can make videos that will stand out among the millions of videos in YouTube’s repository. 3. Make your video. Keep it short and do not forget to indicate that it is a short video on your business product once you upload it. Remember to specifically indicate your product’s value to your target market. Have a catchy slogan at the end of your video, if possible. Don’t forget to aid your audio narration with a few subtitles to make your business goals clear and understandable to anyone who watches your video. Make it more interesting with a soundtrack that is relevant to your marketing message and that has universal appeal. 4. Upload it on YouTube and wait for results. As much as possible make the online audience aware of your video. Send notifications through e-mails, newsletters, online blogs, groups, social networks and more. Remember that it is still up to you yourself to make your video’s presence known on the internet. What YouTube has to offer is the possibility and opportunity for others to view your video and become aware of your business. So stop stalling and start video blogging at...

Are Traffic Exchanges a Valid and Legitimate Form of Online Marketing?

By on Feb 5, 2014 in Online Marketing |

The advantage of gaining critical mass in a marketing strategy can never be over- emphasised….and “Manual Traffic Exchanges” can be the critical element to keep the wheel of your marketing strategy rolling. It is happening with monotonous regularity that every newbie internet marketer wants results from “Day 1″ and every pro marketer will vouch for the fact that they have undergone significant stresses and strains to reach where they have reached. This prelude gives us an inkling of the position of manual traffic exchange users. A beginning is made with full gusto….and it is not long before the levels of motivation and enthusiasm come crashing down. Here are some tips and tricks which will go a long way in making optimim utilisation of “Manual Traffic Exchanges” and bridging the gap between thory and practice. 1) Surf, surf and surf for at least a couple of months. Do not expect any results…because you seldom get them within two months.Patience is a virtue which is seldom practiced. 2) Do not make the mistake of including the URL of your internet opportunity on each and every manual traffic exchange you are participating….instead…use some of your traffic exchange affiliate links to derive the benefits of residual traffic in the long run. 3) Refer, refer and refer by cross promoting your affiliate link in Traffic Exchange A with Traffic Exchange B and so on. 4)Use “Splash pages” for promoting in “Manual Traffic exchanges” 5) Do not….please…do not use pop-ups and other distracting stuff to de-motivate your prospective downline in those precious 15-30 seconds he or she has a glimpse at your website. It’s all to well to have them on the homepage of your website…but never put a pop-up on your splash pages…for all you know, the traffic exchange might reject your pop up splash page in the first place. 6) Use the magic of compounding which results in the power of residual traffic by building a good downline base. 7) Pick and choose your traffic exchanges and keep a note of the benefits offered. For example : a) Referral structure for earning downline credits b) Credits Ratio for own surfing c) Free credits and bonus for being an active member d)Ongoing contests e) Read between the lines…. A traffic exchange may give free bonus credits for reading emails sent to members or a traffic exchange may give bonus credits for surfing 25 websites daily. Just imagine the misfortune you are going through if you surf between 20-24 websites on that exchange everybody (by mario at testsforge). Further, it is always better to actively refer members in those traffic exchanges offering at least 20% credits in two to three levels. 8)Use the option to transfer credits to potential downline members if they join under you. Many traffic exchanges offer this option either through the traffic exchange or from the member’s area. 9)Get into swap deals with other traffic exchange members. Statistics tell us that a majority of traffic exchange members join traffic exchanges directly from the homepage. Do not commit the same mistake. Let’s assume you are a member of Traffic Exchange A and you want to join Traffic Exchange B. It would benefit you greatly if you can post an offer in a forum you participate in that you are willing to join Traffic Exchange B under anyone who is willing to join under you in Traffic Exchange A. This is a win-win situation for both… you and the person you are doing the swap deal with. 10) Do use an affiliate link cloaker to get better response rates whenever you promote affiliate links. Use “Manual Traffic Exchanges” as a critical cog in the wheel of your marketing strategy. Do not commit the mistake of assuming that it is the wheel itself. Integrate other promotion methods like forums, safelists, blogs, rss feeds, search engine optimisation techniques, ezine advertisements, joint venturing with other webmasters, etc. The possibilities are endless. Use “your brain” …and….”your common-sense” to catapult yourself to the top of the ladder of...

Marketing Is Not Everybody’s Cup of Tea

By on Jan 26, 2014 in Marketing |

Most coaches get involved in coaching for one extremely compelling and valuable purpose – because they want to make a positive impact to the lives of others. As a coach, the extent to which you are able to fulfill that objective is contingent upon two factors. Firstly, your skill and effectiveness as a coach; and secondly, on the number of clients you are able to affect through the application of your services. The purpose of this article is to focus on the second factor. In the process of assisting people, it’s also possible for coaches to develop a fruitful lifestyle for themselves along the way. In fact, these objectives are entirely complimentary. Many business people, including coaches, fail to recognize the important ethical role that marketing plays in their business. In doing so they develop a mindset that is self-defeating to themselves, their business, and their clients. As a coach, you are in business. How effectively you operate your business is entirely contingent on you. There are enormously successful coaches (in terms of client numbers, income and coaching outcomes), and coaches that are barely able to etch out a living. The difference between these extremes is not their coaching competency, but rather their mindset. You may be an incredibly skilful coach, but unless you have people willing to use your services, your skills are of little to no value. So what mindset does it take to be a successful coach? A successful coaching mindset: – Puts the needs of prospects and clients first; – Actively seeks to assist clients attain their objectives; – Is empathetic to the needs of clients and prospects; – Doesn’t limit the service offered to clients, and – Acts as an ethical adviser. It takes a Marketing Mindset to be a successful coach. We regularly hear of coaches that feel as though marketing is ‘leading’ and ‘unethical.’ They feel as though it’s too ‘salesy’ and don’t feel comfortable with it. For those coaches, we’re going to explain why marketing is both ethically valid and commercially crucial. Ethical Validity There is an enormous (and growing) volume of people in society that would benefit from coaching services. Let’s call these people prospective coaching clients, or prospects. These prospects have specific goals they’d like to achieve, or challenges they’d like to overcome, with a view to leading a better and more fulfilling life. As a coach you have a certain duty of care to assist these people. You can only begin to assist them once they’re utilizing your services. Marketing is the link between the prospects desire and your ability to assist them fulfill their desire. Marketing only becomes unethical in the circumstance that you are not able to fulfill your marketing promise to your client. In this instance you’ve misled your client, either knowingly or unknowingly, and have acted unethically. On the premise that prospects will seek a coach to assist them attain their specific goals; it’s the ethical obligation of coaches to help prospects select a coach that will best be able to assist them. To do this coaches should fully, comprehensively and transparently disclose to prospects what services they offer; where their specialties lie; what experience they have; how they’ve assisted people with similar desires in the past; and how using their services will benefit them. Or to state it more simply, to undertake marketing. Commercially Crucial Marketing is commercially crucial because it links prospects that desire a certain outcome with skilled professionals trained to assist them achieve that outcome. It identifies you as someone that may be able to assist prospects with their pre-qualified needs. By seeking out information on coaching services, prospects have already identified for themselves: 1. That there are certain things in their life they’d like to attain or challenges they’d like to overcome. 2. That a coach is a person with the requisite skills and experience to assist them. 3. That they are willing to invest financially in the process. The above is an extremely important point, and one that coaches need to accept. As we explained earlier, coaches generally come from one of two schools of thought with respect to marketing. The first school of thought perceives marketing to be ‘leading’ and ‘salesy.’ They come from the paradigm that by marketing you are proactively influencing someone in their decisions. Or specifically that you may make someone do something they would not otherwise do. We call this train of thought the Influencing Paradigm. The second school of thought accepts that prospects are people that have identified for themselves their need to invoke change. And they’ve identified that a coach will assist them make that change. They recognize that the prospect has made the intellectual link between their needs and how they want those needs to be fulfilled. We call this train of thought the Service Paradigm. The thought processes of these two perspectives are entirely dipolar. One positions the prospect as someone reluctantly influenced into utilizing a service, and the other positions the prospect as a proactive individual capable of determining their needs that has actively sought out coaching services. As a coach, it’s critical that you put yourself in the second paradigm of thinking. Only then will you be able to ethically fulfill your objective of assisting your clients. And only then will you be able to fulfill your symbiotic goal of building a successful coaching business. By putting...

Marketing Ebooks and Using Ebooks for Marketing

By on Jan 14, 2014 in Marketing |

The Internet is connecting advertisers and marketers to customers from Boston to Bali. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. The Federal Trade Commission Act allows the FTC to act in the interest of all consumers to prevent deceptive and unfair acts or practices. The FTC has determined that a representation, omission or practice is deceptive if it is likely to: 1. Mislead consumers and 2. Affect consumers’ behavior or decisions about the product or service. In addition, an act or practice is unfair if the injury it causes is: 1. Substantial 2. Not outweighed by other benefits and 3. Not reasonably avoidable. The FTC prohibits unfair or deceptive advertising in any medium. That is, advertising must tell the truth and not mislead consumers. A claim can be misleading if relevant information is left out or if the claim implies something that’s not true. For example, a lease advertisement for an automobile that promotes “$0 Down” may be misleading if significant and undisclosed charges are due at lease signing. In addition, claims must be substantiated, especially when they concern health, safety, or performance. The type of evidence may depend on the product, the claims, and what experts believe necessary. If your ad specifies a certain level of support for a claim – “tests show X” – you must have at least that level of support. Other points to consider: Disclaimers and disclosures must be clear and conspicuous. That is, consumers must be able to notice, read or hear, and understand the information. Still, a disclaimer or disclosure alone usually is not enough to remedy a false or deceptive claim. Testimonials and endorsements must reflect the typical experiences of consumers, unless the ad clearly and conspicuously states otherwise (by mario sauro). A statement that not all consumers will get the same results is not enough to qualify a claim. Testimonials and endorsements can’t be used to make a claim that the advertiser itself cannot substantiate. If your ad uses phrases like “satisfaction guaranteed” or “money-back guarantee,” you must be willing to give full refunds for any reason. You also must tell the consumer the terms of the...

When You Are Setting Up Affiliates, Make Sure to Pre-Sell

By on Jan 13, 2014 in Affiliate Marketing |

There are many entrepreneurs today who are earning thousands of dollars each month. They have found financial freedom. And when asked what they exactly do with their online business, their answer is affiliate marketing. But what makes many entrepreneurs successful in affiliate marketing? Entrepreneurs are successful in affiliate marketing because they were able to convert the visits of Internet users into sales. How is it possible for affiliates to easily convince visitors to purchase their products? The answer lies in pre-selling. The big secret in affiliate marketing success is an effective pre-selling. Pre-selling happens when the visitor is already willing to purchase the product even before he clicks the banner that will link him to the merchant’s website.r In pre-selling, the target customer is already convinced of the importance of a certain product. And by the time the target customer arrives in the merchant’s website, he will immediately proceed to the order form page. Thus, the affiliate gets a high conversion of visits into sales. But how will an affiliate conduct an effective pre-selling? First, the affiliate must realize that having banners alone is not reliable. Some visitors may click on such banners and the affiliate may be paid by the merchant in a pay-per-click compensation scheme. But the earnings from such a set-up will be meager. With banners only, the affiliate will be struggling just to earn a few dollars. Therefore, the affiliate must have more in his website other than banners. This leads to the second thing that an affiliate must realize and do something about. The affiliate must realize that he must have good content in his website. Such good content must be two things. First, it should make the affiliate’s website land high on the list of search engines. This is putting the website in the path of target clients. And second, the good content should entice the client of the importance of a certain product or range of products. The content, however, should not do hard selling. That is, the content should not be obvious about the selling of the products (by mario sauro). If the visitor realizes the selling, he will have second thoughts and may not click on the merchant’s banner at all. This is why the content should be informative and should expound on the benefits of the product. The affiliate’s website should become a fountain of information for the visitors so that he will return again and again to the website. It is also a good idea to have several products being promoted in the affiliate’s website. This way, the visitor will have choices and he will not think that the affiliate is simply selling the...

The First Principles of Online Marketing

By on Jan 5, 2014 in Online Marketing |

Internet marketing is exciting, challenging, and confusing. It can make or break your Internet business career and yet many people who depend on Internet marketing don’t have a full grasp of the essentials involved in Internet marketing. In fact, many Internet entrepreneurs waste a great deal of time, energy, and momentum because they do not fully understand Internet marketing. Don’t let this lack of understanding undermine your income potential. In order for you to better understand Internet marketing and its impact on your Internet business you must know the answers to these three key questions: 1. What Is Internet Marketing? 2. What Is The Cost Of Internet Marketing? 3. What Is The Benefit of Internet Marketing? What Is Internet Marketing? Marketing is actually rather simple. Marketing is communication about an idea, product, service, or organization. Marketing therefore encompasses advertising, promotion and sales as well as the various techniques and forms of communication used to advertise, promote and sell. Marketing is broader than simple advertising or promotion in that it includes researching the market to learn what consumers want and then setting out to meet their needs with the appropriate product, price, and distribution method. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling. Marketing also covers all the activities involved in moving products and services from the source to the end user including making customers aware of products and services, attracting new customers to a product or service, keeping existing customers interested in a product or service, and building and maintaining a customer base for a product or service. Internet marketing includes these same activities but also pulls in various internet tools including web sites, email, ezines, banner advertising, blogging, RSS, text links, search engine optimization, affiliates, autoresponders, and other ecommerce applications. What Is The Cost Of Internet Marketing? The range of expenses for Internet marketing is huge. There are a number of promotional and marketing ventures that can cost you nothing or only pennies a day while other advertising efforts can cost you thousands a day. It is important to consider your goals — both long-term and short-term — as well as how much each prospective customer is worth to you. This will help you determine a workable budget for your Internet marketing campaign. Many Internet promotions are free, you can set up a web site and/or blog for $250 a year, and you can buy text links for $10 a month. You could easily spend $25-50 a day for advertising but there are many cheaper ad options available. The best program is to start small and cheap and slowly build as you test and learn what is successful for your market and product. There is no perfect advertising solution that works wonders for everyone. Each marketer and each product has a different formula. What Is The Benefit of Internet Marketing? Internet marketing offers more benefits than many traditional marketing mediums. The very nature of web sites and blogs is that they continue working to promote and market your product long after your initial marketing effort is over. Similarly many advertising efforts, such as ezines, newsletters, banners, and text links also continue to increase in power over time. Email marketing can be a tremendous surge in contacts and sales and offers the ability to personalize your message as well as reach a targeted audience so your chance for sales goes up exponentially. The other tremendous benefit of Internet marketing is that it offers convenience and immediate satisfaction. Your potential customer sees your marketing message when it is convenient for them — and often when they are seeking information about your specific topic. Then you offer them the ability to act on that interest right then. They can locate your product and buy in the time it would take to watch a commercial on television or turn a page in the newspaper. That is the power of Internet marketing. Now that you have the answers to these three key questions, you are ready to begin your own Internet marketing campaign — and succeed with your Internet...

Hiring an Email Marketing Consultant

By on Aug 21, 2013 in Email Marketing |

Savvy business owners realize the importance of email marketing even if they do not know how to run an effective email marketing campaign. Simply stated this means a business owner may realize it is imperative for him to run an email marketing campaign to help him meet the needs and expectations of his target audience but he may not know how to orchestrate an email marketing campaign which is truly effective. Fortunately for these business owners they do not have to know a great deal about email marketing because there are plenty of Internet marketing consultants who can assist them in planning and running an effective email marketing campaign. This article will provide some tips for finding a consultant to assist you in orchestrating an email marketing campaign. One of the most important criteria in seeking a consultant to assist you with our email marketing campaign is experience. Specifically it is experience which has resulted in past success. This is important because one of the best indicators of how well a consultant will perform for you is how well they performed in the past. This means if a consultant was able to help a variety of past clients to attain their goals through email marketing, the consultant will likely be able to assist you in the same way. Another important criterion when hiring a consultant to assist you with your email marketing campaign is the opinions of past clients. Before committing to work with a particular consultant you should request references from past clients. You should not only request these references but also contact each of the past clients provided and question them about their experiences with the consultant. It is important to keep in mind the consultant will likely only provide reference he is confident will offer a positive opinion of his services. However, you can still learn a great deal about the consultant’s style, personality and techniques through these references. This is important because the consultant’s personality as well as his skill and abilities is also very important. If you do not get along with the consultant and have difficulty talking to him, it can be difficult to work with him. Additionally, it might be hard for you to meet your business related goals because you are likely not providing the consultant with enough information or offering feedback which could help him to adjust his strategies to better meet your expectations. While it is true that skill, knowledge and ability are all important sometimes none of these matter if personality conflicts prevent you and the consultant from communicating adequately. Therefore your personal opinion of the consultant should always be carefully considered before making hiring a consultant. Although consulting references is a good idea, you should also consider contacting the Better Business Bureau (BBB) as well and also seeking out independent reviews of the consultant you are considering hiring to assist you in your email marketing campaign. The BBB can provide you with a great deal of information regarding the past performance of the consultant. If the consultant has been in business for a number of years and does not have any unresolved complaints with the BBB, this is a good indication the consultant performs adequately and treats clients fairly. Conversely a consultant with a number of unresolved complaints against him is not likely going to be a good choice. Similarly a consultant who has a number of independent reviews raving about the quality of his service is likely a good choice to assist you in your email marketing campaign while a consultant who has a number of poor reviews on the Internet is not really a good choice for assisting you with your email marketing campaign. Likewise, you can assume if past clients were not happy with the services he provided, you will likely also not be happy with these...